Google Cuts Hundreds of Ad Sales Jobs as AI Takes Over

Benzinga 2024-01-17

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Google has laid off hundreds of employees from its ad sales team, especially the "Large Customer Sales" team, which serves Google's biggest advertising clients. This is happening as Google's ad division switches to more AI-powered sales processes. Google has developed AI tools like chatbots and systems that can automatically create ad assets and strategies. One such tool is called "Performance Max," which uses AI to continuously remix and optimize ads based on click-through data without human input.

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