Apple announced its new Vision Pro headset will launch in the U.S. on February 2nd, with pre-orders opening on January 19th at 5 pm PT. The Vision Pro will cost $3,500, with prescription lenses costing an additional $149. It will run Apple's new VisionOS operating system with 256GB of storage and will be powered by Apple's M2 chip. Apple's Vision Pro, the company's first new product line since the 2015 Apple Watch, is not expected by analysts to generate substantial revenue at launch, with UBS predicting a modest $1.4 billion in sales.