In the year 2021, the lingering impact of the Covid-19 pandemic cast a shadow on India's tourism industry. Prime Minister Narendra Modi took to Twitter, encouraging everyone to explore the tulip garden nestled at the foothills of the Zabarwan range in Jammu and Kashmir. His tweet not only highlighted the natural beauty but also appealed to experience the warm hospitality of the people in the Union Territory. This single tweet triggered a surge in visitors to the tourism-starved Valley. As we entered 2024, it appears that the Prime Minister has once again employed a similar strategy, this time focusing on Lakshadweep—a tropical archipelago comprising 36 atolls and coral reefs in the Laccadive Sea, off the coast of Kerala.

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