Business owners in Ironbridge have taken to social media to tell the world that they are open despite flood barriers being in place.
The Wharfage was closed to traffic to make way for the Environment Agency's demountable barriers, but companies there remain open.
Nick Barratt of Truffles Cafe, located on the Wharfage, posted a video on Facebook on Wednesday to show that a path was still open and the business was trading.