Naraka celebrates massive player base with ongoing brand activities including development of a Naraka-branded prosthetic arm, world championship esports events, continued brand collaborations, and all-new Naraka Fest content update
Hangzhou, China – November 27, 2023 – As announced during the latest seasonal earnings conference, NetEase CEO William Ding revealed that Naraka: Bladepoint has now reached 40 million unique players across all platforms. This is thanks to constant updates, like the most recent hero Hadi Ismail and the Fan weapon, as well as an active esports scene gathering at the World Championship for a shot at 1.5 million USD next month. The melee-focused battle royale continues to deliver a wide selection of content to fans who have seen their game grow to a new record level of players.
One key to the game’s success is the close relationship to its community, which has kept the mythical competition going for 10 Seasons. Recently, one-handed gamer JesseLHV on YouTube teamed with Naraka development and the engineering team at Hacksmith Industries to create a prosthetic arm inspired by the one that hero Hadi wears in-game.

Cologne, August 25, 2023: The gamescom congress inspired its audience with a great variety of topics on Thursday, August 24, 2023. More than 100 experts from Germany and abroad showed how video games can drive innovation and contribute to our world of tomorrow in 50 talks, panels and workshops. From artificial intelligence and industrial applications to the use in schools: everyone benefits from the proficiency of the games industry. Around 800 guests attended the conference on site in Cologne. At the same time, more than 170,000 users watched the live stream. Thus, once again gamescom congress has proven its status as Europe’s leading conference about the potential of games.