West Yorkshire market town Otley has released its own Christmas film for 2023, featuring an original song by folk and country singer Serious Sam Barrett alongside 44 of the town’s businesses and community organisations. With a cast of 97 people, the film is co-produced by Otley’s tourism marketing agency Endure Communications and Menston-based video production company MCharMedia. The original and fuller version of Sam's song can be purchased for £1 on Bandcamp.