Tech Companies Take Steps , To Protect Voters From , AI-Generated Misinformation .
On November 8, Meta announced that it will
require political ads that have been digitally
atered, using AI or other technology, to be labeled. .
On November 8, Meta announced that it will
require political ads that have been digitally
atered, using AI or other technology, to be labeled. .
'Time' reports that Meta's announcement
comes one day after Microsoft revealed
steps it will take to protect elections.
Microsoft announced tools to add watermarks to AI-generated content and a "Campaign Success Team" which will offer campaigns advice on AI and security.
The advent of generative AI, which allows
users to create text, audio and video content,
comes ahead of a busy global election year. .
The advent of generative AI, which allows
users to create text, audio and video content,
comes ahead of a busy global election year. .
2024 will see major elections decided in
the United States, India, the United Kingdom,
Mexico, Taiwan and Indonesia. .
According to a November poll, 58% of adults in
the U.S. are concerned that AI could be used to
spread false information in the upcoming election.
Elizabeth Seger, a researcher at the Center for
the Governance of AI, warns that AI could be
used to conduct mass persuasion campaigns. .
Seger also warns that just knowing
deepfakes exist could erode people's
trust in information sources.
A risk that is often overlooked,
that is much more likely to take
place this election cycle, isn't
that generative AI will be used to
produce deepfakes that trick people
into thinking candidate so and
so did some terrible thing. , Elizabeth Seger, Researcher at the Center
for the Governance of AI, via 'Time'.
But that the very existence of these
technologies are used to undermine
the value of evidence and undermine
trust in key information streams, Elizabeth Seger, Researcher at the Center
for the Governance of AI, via 'Time'