Article: https://nichehealthandsocialcare.medium.com/it-is-essential-that-we-divert-as-many-people-as-possible-from-a-e-bf354d6abe4c

Imagine you run a boutique – a mix of fashionable clothes for fashionable people, and everyday clothes for more limited purses. Your shop window is dressed with mannequins and current offers, and there’s a large sign over the shop reading “Boutique”.