Searching for really effective online business marketing advice? The Holy Grail is to get your customers so excited about your message they tell all their contacts about you and word is spread organically.

This is what digital marketing expert David Meerman Scott calls a World Wide Rave, and in this business TV show he explains the fourth of six rules you need to follow in your web strategy in order to have people around the world talking about you, and linking to your website or blog.