TikTok Secretly , Partnered With Wikipedia, to Boost Search Results.
'The Verge' reports that TikTok users have been
increasingly using the popular app as a search engine,
to find everything from headlines to nearby restaurants.
Snippets from Wikipedia have increasingly
been coming up in search results
for people, places and things.
According to TikTok spokesperson Zachary Kizer,
the company has partnered with Wikipedia to
make information available directly in-app.
According to TikTok spokesperson Zachary Kizer,
the company has partnered with Wikipedia to
make information available directly in-app.
While the company has yet to formally
announce the partnership, the feature has
been live for several months, according to Kizer.
However, 'The Verge' reports that Wikipedia links don't
seem to appear consistently in search results, and it
remains unclear which searches include Wiki links.
The addition of Wikipedia links is just
one of the new features TikTok
has added to its search function.
In August, the app started
monetizing search results
by adding sponsored content. .
Earlier in 2023, TikTok announced a partnership
with IMBD which allows creators to link
films and TV shows in their videos.
Earlier in 2023, TikTok announced a partnership
with IMBD which allows creators to link
films and TV shows in their videos.
'The Verge' reports that Google is aware that
other platforms, including TikTok, have been
biting into the company's search dominance. .
Something like almost 40 percent
of young people, when they are
looking for a place for lunch, they
don’t go to Google Maps or Search
— they go to TikTok or Instagram, Prabhakar Raghavan, Google's SVP in charge of search, via 'The Verge'