Mobile phones are increasingly playing a critical role in modern life, but new findings reveal that data poverty is on the rise. There is a growing disconnect between the need for data and the number of people able to access it!

Data usage for parents spikes significantly as they find themselves on their phones more often with the devices becoming critically important in their lives after having a child.

In response to this, Three UK donating data to the Good Things Foundation’s Data Bank. The pledge will help ensure people can use their phone freely wherever they need to, whenever they need to.