Dunkin' , Ready to Release , New Spiked Drinks.
CNN reports that Dunkin' Donuts is releasing
two new boozy beverages based on
the company's most popular drinks.
Last week, Dunkin' announced its
new Dunkin' Spiked Coffees and
Iced Teas would be rolled out soon.
The two drinks, scheduled to hit stores in early
September, feature a total of eight flavors
based on the chain's tea and iced coffee flavors.
CNN reports that Dunkin' is joining a growing number of
soft drinks releasing hard versions amid rising demand
for ready-to-drink (RTD) alcoholic beverages. .
CNN reports that Dunkin' is joining a growing number of
soft drinks releasing hard versions amid rising demand
for ready-to-drink (RTD) alcoholic beverages. .
Sales of RTDs reached over $10 billion in the U.S.
over the last year, rising 7% from the year before. .
Duane Stanford, editor of Beverage Digest,
told CNN that Dunkin's brand recognition
might help set it apart from the competition. .
Like other well known non-alcoholic
brands, Dunkin’ wants to capitalize on
a built-in audience and established brand
equity as it pushes its way into alcohol.
This trend is just getting started, Duane Stanford, editor of Beverage Digest, via CNN.
Dunkin’ President Scott Murphy agrees with the
assessment, saying the company “has as good a chance
as anyone to make that category resonate with drinkers.”.
Dunkin’ President Scott Murphy agrees with the
assessment, saying the company “has as good a chance
as anyone to make that category resonate with drinkers.”.
According to Murphy, the new Spiked offerings mean , “you can start and end your day with Dunkin’,
which is a testament to our continuous drive for
innovation and understanding our fans’ desires.”.
According to Murphy, the new Spiked offerings mean , “you can start and end your day with Dunkin’,
which is a testament to our continuous drive for
innovation and understanding our fans’ desires.”.
CNN reports that customers in 12 states, including
Florida, Massachusetts, New York and Texas, will
be able to try Dunkin's new Spiked drinks at launch