Article: https://medium.com/@stsweetconcepts/creating-a-sweet-concepts-promotional-campaign-how-to-capture-attention-and-drive-sales-ca5d97b94b7d

Promotional campaigns play a crucial role in any marketing strategy. They are designed to create awareness, drive sales, and build brand recognition. By engaging in targeted promotional activities, businesses can effectively communicate their value proposition to their target audience and entice them to take action.