Threads , Loses Users After , Record-Breaking Release.
On July 27, Mark Zuckerberg revealed
to staff that Threads, Meta’s Twitter
competitor, has lost over half of its users. .
On July 27, Mark Zuckerberg revealed
to staff that Threads, Meta’s Twitter
competitor, has lost over half of its users. .
Insider reports that Meta’s text-based app
initially broke ChatGPT’s record for reaching
100 million users, hitting the milestone in just five days. .
Despite the promising start, the tech giant
appears to be struggling to retain users. .
Obviously, if you have more than
100 million people sign up, ideally it
would be awesome if all of them
or even half of them stuck around, Mark Zuckerberg, Meta CEO, via Reuters.
We're not there yet, Mark Zuckerberg, Meta CEO, via Reuters.
According to Meta’s chief product officer,
the tech giant is working on “retention-driving
hooks” intended to keep users on the app. .
Reuters reports that the new “hooks”
include "making sure people who are on the
Instagram app can see important Threads.”.
The connection with Instagram, Meta’s photo-sharing
app, has reportedly been seen as a critical step
in encouraging users to stay on the platform.
According to Adam Mosseri, Instagram’s chief, Threads
is working on “obvious missing features” like trending
topics, hashtags, translations and the ability to view likes.
According to Adam Mosseri, Instagram’s chief, Threads
is working on “obvious missing features” like trending
topics, hashtags, translations and the ability to view likes.
Insider points out that Threads is
looking to capitalize on discontent with
Twitter amid the platform’s rebranding as X. .
Insider points out that Threads is
looking to capitalize on discontent with
Twitter amid the platform’s rebranding as X. .
Threads launched just days after
Twitter imposed "temporary limits on
viewing tweets," Insider reports