Marketing teams need both creative and technology talent — and not everyone should do both, says PwC's CMO

Business Insider 2023-07-18

Views 168

Matthew Lieberman, CMO, PwC
Show more

Share This Video


Download

  
Report form
RELATED VIDEOS
[PDF] How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show
play
00:05

[PDF] How to Succeed in Advertising When All You Have Is Talent: Today's Top Creatives Show
Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
play
01:57

Antonia Wade, PwC's global CMO, tells Insider how B2B spending changes in tough economic times
PwC West Africa's
play
02:45

PwC West Africa's "home of innovation and emerging technology - the experience centre" resourced using local resources drives technology adoption in Sub-Saharan Africa
Asia's Got Talent April 9 2015 Wei Wei CHINA
play
00:58

Asia's Got Talent April 9 2015 Wei Wei CHINA
people who are at another level,another level,people are on another level,creative people are on another level,creative ideas that are at another level,amazing skills and talent,another level people,talent,on another level,people are awesome,artist on ano
play
00:27

people who are at another level,another level,people are on another level,creative people are on another level,creative ideas that are at another level,amazing skills and talent,another level people,talent,on another level,people are awesome,artist on ano
Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs
play
03:28

Jill Kramer, CMO of Accenture, says disability inclusion should be baked into creative briefs
Read Low-Noise Wide-Band Amplifiers in Bipolar and CMOS Technologies (The Springer International
play
00:07

Read Low-Noise Wide-Band Amplifiers in Bipolar and CMOS Technologies (The Springer International
This CMO Took Her Love for Hard Science and Made It Work for Her Start-Up's Creative Marketing
play
02:23

This CMO Took Her Love for Hard Science and Made It Work for Her Start-Up's Creative Marketing
Salehoo vs Doba - An Insider Look at What They Both Offer
play
04:11

Salehoo vs Doba - An Insider Look at What They Both Offer
Only Charlie can turn a cup and spoon into a masterpiece 🎵👏 #CharliePuth #MusicalGenius #SoundMagic #MusicEverywhere #Talent #Singer [Charlie Puth, musical genius, sound magic, creative talent, pop innovator, music maestro, songs, jimmy fallon, glamsha
play
01:44

Only Charlie can turn a cup and spoon into a masterpiece 🎵👏 #CharliePuth #MusicalGenius #SoundMagic #MusicEverywhere #Talent #Singer [Charlie Puth, musical genius, sound magic, creative talent, pop innovator, music maestro, songs, jimmy fallon, glamsha
[BEST BUY] Sony Alpha SLT-A37M 16.1 MP Exmor APS HD CMOS Sensor DSLR with Translucent Mirror Technology and 18-135mm Lens (Black)
play
00:19

[BEST BUY] Sony Alpha SLT-A37M 16.1 MP Exmor APS HD CMOS Sensor DSLR with Translucent Mirror Technology and 18-135mm Lens (Black)
[SPECIAL DISCOUNT] Sony Alpha SLT-A57K 16.1 MP Exmor APS HD CMOS Sensor DSLR with Translucent Mirror Technology, 3D Sweep Panorama and 18-55mm Zoom Lens
play
00:19

[SPECIAL DISCOUNT] Sony Alpha SLT-A57K 16.1 MP Exmor APS HD CMOS Sensor DSLR with Translucent Mirror Technology, 3D Sweep Panorama and 18-55mm Zoom Lens