President Bongbong Marcos has identified tourism as one of the top priorities of his administration as he assumed his post in 2022.
A year later, he has witnessed the launch of a new tourism slogan that has been mired in controversy.
Despite this, Mr. Marcos maintains confidence in his tourism chief as they seek to position the country as a tourism powerhouse in Asia.
Paige Javier has this special report ahead of the president's second State of the Nation Address.