Rihanna bought her A-game to Pharrell Williams' debut LV collection at Paris Fashion Week. She cheered for Pharrell, spearheading the French luxury house's new campaign. Jacob & Co has teamed up with the singer to create a new trend - a watch choker. It is for the first time that a timepiece has been worn on a neck.

#Rihanna #LouisVitton #Diamond
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