Rotana's strategic planning: Abu Dhabi hotel operator leverages 'heat maps' for future openings

Gulf News 2023-05-23

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Heat maps to decide which new market to enter into?

That’s part of the plan as Abu Dhabi headquartered hotel operator Rotana maps out new strategies and places to get into expand its Middle East network. And to which recently it added two new locations – in London.

Read the full story here: https://gulfnews.com/business/tourism/abu-dhabi-hotel-operator-rotana-makes-good-use-of-heat-maps-to-plan-its-next-openings-1.95944964

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