War brings patriotic marketing to Ukraine's shops

AFP English 2023-05-19

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From "Ukrainian freedom" vodka and anti-tank chocolate cakes to "Putin is a dickhead" ale, the shelves of Kyiv's shops have begun to fill with patriotic advertising coloured yellow and blue. In the face of Russia's ongoing invasion, Ukraine's brands and businesses looking to tap into the wartime mood have turned to marketing filled with displays of nationalism and support for the country's armed forces.

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