Favourite ways for Brits to “find themselves” include a digital detox, daily manifestations and travelling the world

SWNS 2023-05-11

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The favourite ways Brits 'find themselves' include a digital detox, daily empowerment and travelling the world.

A study of 2,000 adults found most Brits have never been on a ‘journey of self-discovery’ and almost half (47 per cent) haven’t completely come to terms with who the real 'them' is yet.

And only 28 per cent are content with their lot in life, research by Tourism New Zealand revealed.

Of those who are, or have been on such a pursuit, a whopping 83 per cent say it was a success.

But more than a third (34 per cent) say travelling abroad would improve their chances of finding themselves.

More than half of those (55 per cent) said they’d like to get the opportunity to experience an entirely different culture - expanding their horizons in the process.

Others think ditching alcohol, taking up yoga and meditation, changing career path, or starting a TikTok channel, would be the best way to find themselves.

Nonetheless, 76 per cent believe it is important to understand yourself - with the aim of building self-confidence, the number one reason for doing so (51 per cent).

Discovering your full-potential (45 per cent) and learning from past mistakes (41 per cent), are also incentives for self-discovery, according to [OnePoll.com] data.

New Zealand topped the list as the place Brits feel is best to visit in order to complete a voyage of self-discovery, followed by Australia, Canada and USA.

The study also found over a third (37 per cent) of everyone polled is keen to live life to the full, with a quarter of Brits (25 per cent) making their way through a bucket list of life goals.

Sarah Handley, general manager, Americas & Europe for New Zealand Tourism, said: “It’s great to see that people in the UK are interested in self-discovery, with some stepping out of their comfort zones and seeking new adventures, in a bid to improve their overall well-being and self-understanding.

‘’New Zealand has so much to offer such as diverse landscapes, unique wildlife, and a rich indigenous culture to immerse yourself in, making it the perfect destination for self-reflection.

‘’We welcome anyone embarking on a journey of self-discovery, we hope that New Zealand provides the opportunity to truly find yourself.”

To discover how Tourism New Zealand can help adventurers to ‘find themselves’, head to [https://www.newzealand.com/uk/campaign/ifyouseek/].

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