Young Consumers Are Optimistic About 2023

Pennygem 2023-05-02

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Young But Naive: Young consumers are optimistic that 2023 will be their year — financially, at least. Despite the rocky economy, more than half of millennials and Gen Zers say they think they’ll have a better financial year than in 2022, making them the most financially optimistic generations. That’s not the only generational difference: Beyond financial optimism, consumers have different preferred payment methods and financial stressors depending on their age.

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