Allah Hoo (Allah hu) is a traditional Sufi chant (dhikr) consisting of the word for God (Arabic: الله, Allāh) run together three times, followed by Truth (haqq): Allāhu Allāhu Allāhu Haqq, itself repeated three times over. According to Sufi tradition, this formula was introduced by Abu Bakr as he initiated the Naqshbandi tradition (Kabbani 2003 p. 87).