Google Faces Antitrust , Lawsuit for Alleged Digital , Advertising Dominance.
On January 24, the United States Justice
Department, along with eight states,
filed an antitrust suit against Google. .
On January 24, the United States Justice
Department, along with eight states,
filed an antitrust suit against Google. .
'Time' reports that the suit aims
to smash the tech giant's alleged monopoly
on the online advertising ecosystem. .
The suit argues that Google's control of online
advertising presents a hurtful burden to advertisers,
consumers and even the U.S. government.
According to the government, Google has asserted
its dominance through neutralizing or eliminating
rivals and forcing advertisers to use its products.
While speaking at a January 24 press conference,
Attorney General Merrick Garland said, , “for 15 years, Google has pursued
a course of anti-competitive conduct.”.
According to Garland, Google's efforts have halted
the rise of rival technologies and manipulated
the mechanics of online ad auctions.
First, Google controls the technology used
by nearly every major website publisher
to offer advertising space for sale. , Merrick Garland, United States Attorney General, via 'Time'.
Second, Google controls
the leading tool used by advertisers
to buy that advertising space, Merrick Garland, United States Attorney General, via 'Time'.
And third, Google controls the largest
ad exchange that matches publishers
and advertisers together each
time that ad space is sold, Merrick Garland, United States Attorney General, via 'Time'.
'Time' reports that the suit
was filed in federal court
in Alexandria, Virginia.