Why artisans receive little profit even though Moroccan rugs can cost over $2,000

Insider 2022-12-20

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Moroccan rugs are valued around the world for their complex patterns and thick wool. A large rug can take months to weave, but the women who complete each step by hand usually receive the least profit. Selling directly to consumers is challenging, so artisans often rely on middlemen who sell the rugs for several times more in big cities. Online, Moroccan rugs can sell for several thousand dollars. We went to Morocco to find out why these artisans struggle to earn a profit while the rugs are so expensive.

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