The Jaipur Elephant Festival takes place on Holi eve each year. What better way to commence Holi celebrations! The festival gets underway with a traditional procession of decorated elephants though the streets of Jaipur towards the Stadium. There, the elephants proudly parade up and down, like catwalk models, to an appreciative crowd. Elephant beauty contests, folk dances, and tug-of-war between elephants, locals and foreigners are all regular events.

Holi is a religious spring festival celebrated by Hindus, as a festival of colours. It is one of the major festivals of India, celebrated with enthusiasm and gaiety on the full moon day in the month of Phalgun which is the month of March as per the Gregorian calendar. It is primarily observed in India and Nepal. It is observed by the minority Hindus in Bangladesh and Pakistan as well in countries with large Indic diaspora populations following Hinduism, such as Suriname, Malaysia, Guyana, South Africa, Trinidad and Tobago, the United Kingdom, the United States, Mauritius, and Fiji. Holi festival may be celebrated with various names and people of different states might be following different traditions. But, what makes Holi so unique and special is the spirit of it which remains the same throughout the country and even across the globe, wherever it is celebrated.

Every year, thousands of Hindus participate in the Holi festival. The festival has many purposes. First and foremost, it celebrates the beginning of the new season, spring. Originally, it was a festival that commemorated good harvests and the fertile land. Hindus believe it is a time of enjoying spring's abundant colors and saying farewell to winter. It also has a religious purpose, commemorating events present in Hindu mythology. During this event, participants hold a bonfire, throw colored powder at each other, and celebrate wildly. Entire country wears a festive look when it is time for Holi celebration. Market places get abuzz with activity as frenzied shoppers start making preparations for the festival. Heaps of various hues of gulal and abeer can be seen on the roadside days before the festival.

Pichkaris in innovative and modern design too come up every year to lure the chil

Source: http://www.holifestival.org & Wikipedia

This footage is part of the professionally-shot broadcast stock footage archive of Wilderness Films India Ltd., the largest collection of HD imagery from South Asia. The Wilderness Films India collection comprises of tens of thousands of hours of high quality broadcast imagery, mostly shot on HDCAM 1080i High Definition, HDV and XDCAM. Write to us for licensing this footage on a broadcast format, for use in your production! We are happy to be commissioned to film for you or else provide you with broadcast crewing and production solutions across South Asia. We pride ourselves in bringing the best of India and South Asia to the world... Reach us at rupindang [at] gmail [dot] com and [email protected].