The Swedish coastal region of Halland is being confused with Norwegian footballer Erling Haaland and the local tourism director has had enough. Visit Halland director Jimmy Sandberg has written an open letter asking football fans to hit spell check before writing posts about the footballer. The spelling error is “completely suffocating our online presence” and their efforts of promoting Halland is “rapidly being wiped away”. Since Haaland started at Manchester City his presence in the region's hashtags and on search engines has been overwhelming. "If nothing is done, we fear our dear region is at risk of becoming a forgotten Atlantis, a place only known in stories and ancient scriptures, Jimmy Sandberg", Director of Visit Halland. To settle the issue, Sandberg has invited the Premier League star to visit the coastal region of Halland. "A lot of Norwegians do come here every year, so he would feel right at home. See you next summer in Halland, Haaland?", Jimmy Sandberg, Director of Visit Halland.