Japan Launches Campaign , to Encourage Young People , to Consume More Alcohol.
CNN reports that the Japanese government
has launched a contest to find new ways
to encourage young people to drink more.
CNN reports that the Japanese government
has launched a contest to find new ways
to encourage young people to drink more.
Bars and other locations that sell alcohol have been hit
hard by COVID restrictions, causing sales and liquor tax
revenues to plunge in the world's third-largest economy.
Bars and other locations that sell alcohol have been hit
hard by COVID restrictions, causing sales and liquor tax
revenues to plunge in the world's third-largest economy.
The Japanese government's proposed
solution, the "Sake Viva!" campaign, will be
overseen by the National Tax Agency.
The campaign invites participants
to submit ideas for how to "stimulate
demand among young people" for alcohol. .
The proposed ideas can include new services, promotional
methods, products, designs and even sales techniques
utilizing the metaverse or artificial intelligence.
According to the tax office,
applications will be
accepted until September 9.
The winner of the contest
will receive support for their
concept to be commercialized.
While the closure of bars throughout the pandemic
drove "household consumption" up, the figures were
unevenly distributed among different age groups.
According to the Ministry of Economy, Trade and Industry, approximately 30% of people between the ages of 40 and 60 drink at least three days a week.
However, just 7.8% of people
in their 20s drank regularly.
In this way, the decline in drinking habits
year by year is thought to be having an effect
on the shrinking of the domestic market, Japanese Ministry of Economy, Trade and Industry, via CNN