The Bambi,[1] often called the Bambi Award and stylised as BAMBI, is a German award presented annually by Hubert Burda Media to recognize excellence in international media and television to personalities in the media, arts, culture, sports, and other fields "with vision and creativity who affected and inspired the German public that year", both domestic and foreign. First held in 1948, it is the oldest media award in Germany. The trophy is named after Felix Salten's book Bambi, A Life in the Woods and its statuettes are in the shape of the novel's titular fawn character.
In 2002, Michael Jackson won the Pop Artist of the Millennium Award and Anastacia won the Best Newcomer Award. In 2003 and 2004, the awards ceremony took place in the Theater am Hafen in Hamburg. The 2006 Bambi was awarded in the Mercedes-Benz-Weltin museum in Stuttgart, moderated by entertainer Harald Schmidt and model Eva Padberg. In 2007, the ceremony was held in the Congress Center in Düsseldorf (CCD), and in 2008 in Offenburg. Both events were presented by Harald Schmidt. Award recipients in 2009 included Colombian singer/songwriter and choreographer Shakira, actress Kate Winslet, Austrian actor Christoph Waltz, and Giorgio Armani, whose niece Roberta Armani accepted the award for him.[4] Shakira performed her single "Did It Again" before accepting her award. The ceremonies of 2009 and 2010 were held in the Metropolis-Hall in Potsdam-Babelsberg. In 2014, the Crown Princess Mary of Denmark received a Bambi in the charity category for her extensive work for women's rights.