Dear Parents,

Parenting has significantly changed since the start of the pandemic. The home became THE universe, and parents assumed bigger responsibilities on top of their overflowing plates.

Mental health became a grave concern, in the same league as COVID-19 threats, decline in quality education, and divisive political climate.

In this ecosystem, Smart Parenting found a bigger calling.

More than a parenting resource, Smart Parenting is a purpose.

Raising happy and healthy Filipino families became the heart of each piece of content we publish and service we provide. The values of expertise, community, inclusivity, and empowerment are also evinced in the brand’s new look.

More than content, Smart Parenting is a lifestyle.

We believe that healthy parenting is not just about raising bright kids—it includes the physical, mental, emotional, social, and financial health of parents as well, and the family as a whole. Smart Parenting is not just a job, it’s a lifestyle.

More than a village, Smart Parenting is a family.

We aim to be pro-family in everything we do, and this is reflected in our growing editorial team who enjoys a work-from-home setup to better care for their families. Our mom and dad influencers and editors-at-large also represent diverse Filipino families, from traditional, to blended, to solo-parent family setups. We come from different backgrounds, but work together to lift each other up, and help every one navigate each one’s unique parenting journey.

Purpose. Lifestyle. Family.

This is who we are.

This is what we celebrate.

This is Smart Parenting.

Thank you for being part of this family.

Love,

Smart Parenting

#smartparenting #smartparenting2022 #happyhealthyfamily

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