Shrine's Drop It hair color is a semipermanent hair dye you can use at home. You add a few drops into your conditioner, wait 10 minutes, then wash it off. The more drops you include, the more vibrant the hair color becomes. The bottles are multi-use, vegan, and cruelty-free. The brand says each bottle contains about 200 drops. The final color is meant to last two to 12 washes depending on the number of drops initially used. The Drop It kits are $16.99, while the Drop It toners are $12.99.