Match's New Dating App , Aimed at Single Parents.
CNN reports online dating company
Match has introduced a new way
for single parents to connect.
Match's new service, known as Stir, reportedly hopes to break down some common barriers known to single parents.
Every year, we survey and interview singles, and every year, we find the same
recurring theme: single parents are having a hard time dating. , Dinh Thi Bui, vice president of new verticals at Match Group, via CNN.
The app will offer single parents the
ability to compare schedules with prospective dates to ensure they
have similar availability.
The app will offer single parents the
ability to compare schedules with prospective dates to ensure they
have similar availability.
The app also matches single parents based on questions of personality and values.
The app also matches single parents based on questions of personality and values.
They [single parents] felt stigmatized in the dating world, like it is a turn-off to disclose they have children. , Dinh Thi Bui, vice president of new verticals at Match Group, via CNN.
They [single parents] felt stigmatized in the dating world, like it is a turn-off to disclose they have children. , Dinh Thi Bui, vice president of new verticals at Match Group, via CNN.
We also saw that
single parents naturally
gravitate towards
other single parents.., Dinh Thi Bui, vice president of new verticals at Match Group, via CNN.
...because they didn't
have to explain their constraints as they were
in the same stage of life. , Dinh Thi Bui, vice president of new verticals at Match Group, via CNN.
Stir is now available for download.
The service is free for users to
message others after matching.
Stir is now available for download.
The service is free for users to
message others after matching.
According to CNN, a premium membership will cost users $89.99 for three months