The Brand with Melisa Idris: Getting ahead of the conversation
AWANI
2022-03-15
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Isentia’s Prashant Saxena (Head of Insights & Innovation SEA) and Ho Paik San (Senior Insights Manager) helps Melisa Idris better understand the media intelligence business, and how combining A.I. with qualitative research can help brand-owners react quickly to changing consumer behaviour.
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