If you've heard it once, you've heard it a million times: CONTENT IS THE KING.

Does this mean that all you have to do is keep publishing blog articles until you build up enough of a cache to make your site a superpower?

Not exactly.

Over time, your blogs get stale and they don't have the SEO capacity that they once did. That doesn't mean all your past work is going to waste, though.

Repurposing content is a way to use your previous blogs and strengthen them so they work harder for your SEO.