Genesis officially launched GV80, its first sport-utility vehicle. GV80 introduces a variety of firsts for the Genesis brand, including a six-cylinder diesel, electronically controlled suspension with road preview, and active noise control. The launch event and media test drive took place at the Korea International Exhibition Center (KINTEX) west of Seoul.

“GV80 represents the essence of the innovative spirit of Genesis,” said William Lee, Executive Vice President and Global Head of the Genesis Brand. “As we launch GV80, our first luxury flagship SUV, we simultaneously open a new chapter for Genesis.”