Apple just wrapped up its latest launch event, where it announced three new iPhones. iPhone XS, iPhone XS Max, and iPhone Xr. The iPhone Xr is cheaper than the iPhone 8 when it launched. Apple's unique marketing strategy means that even before an event launch, news feeds across the world are filled with anticipation. Though info about the launch was leaked before the announcement, that didn't stop hundreds of thousands of people from tuning in.

The new iPhones will be coming to India on September 28, 2018.
iPhone Xr to cost ₹76,900 for 64GB storage.
iPhone XS and XS Max will cost ₹99,900 and ₹1,09,000.

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