Beti Bachao, Beti Padhao (translation: Save girl child, educate a girl child) is a social campaign of the Government of India that aims to generate awareness and improve the efficiency of welfare services intended for girls. The scheme was launched with an initial funding of ₹100 crore (US$15 million).[1] It mainly targets the clusters in Uttar Pradesh, Haryana, Uttarakhand, Punjab, Bihar and Delhi.[2][3]

According to census data, the child sex ratio (0–6 years) in India was 927 girls per 1,000 boys in 2001, which dropped to 918[1] girls for every 1,000 boys in 2011. A 2012 UNICEF report ranked India 41st among 195 countries.[citation needed] In the Population Census of 2011 it was revealed that the population ratio of India 2011 is 943 females per 1000 of males. The Sex Ratio 2011 shows an upward trend from the census 2001 data.

The Beti Bachao, Beti Padhao (BBBP) scheme was launched on 22 January 2015 by Modi.[5][6] It aims to address the issue of the declining child sex ratio image (CSR) and is a national initiative jointly run by the Ministry of Women and Child Development, the Ministry of Health and Family Welfare and the Ministry of Human Resource Development. It initially focused multi-sector action in 100 districts throughout the country where there was a low CSR.

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