Michelob Ultra Commits
$100 Million to Women’s Sports on Women’s Equality Day.
Michelob Ultra Commits
$100 Million to Women’s Sports on Women’s Equality Day.
On Aug. 26, the beer brand announced it is committing the funds over the next five years.
The goal is to increase visibility for female athletes and women's sports.
Coming off the [Olympic] Games where women did exceptionally well and brought home more medals than men, we believe it’s the right time to keep people watching women’s sports, Ricardo Marques, Michelob Ultra’s marketing vice president, via statement.
Coming off the [Olympic] Games where women did exceptionally well and brought home more medals than men, we believe it’s the right time to keep people watching women’s sports, Ricardo Marques, Michelob Ultra’s marketing vice president, via statement.
Coming off the [Olympic] Games where women did exceptionally well and brought home more medals than men, we believe it’s the right time to keep people watching women’s sports, Ricardo Marques, Michelob Ultra’s marketing vice president, via statement.
The brand will allocate 50% of its lifestyle media toward women's sports, enlisting the help of female athletes and influencers.
Visibility effects sponsorships, which ultimately effects salaries. We are trying to create a chain reaction, Ricardo Marques, Michelob Ultra’s marketing vice president, via statement.
Nneka Ogwumike of the L.A. Sparks stars in Michelob Ultra's "Save It, See It" campaign.
Nneka Ogwumike of the L.A. Sparks stars in Michelob Ultra's "Save It, See It" campaign.
One hundred million dollars is a lot of money. We will experience progress with these types of investments, Nneka Ogwumike, L.A. Sparks forward, via statement.
For Michelob to come and stand out as a company that says hey you can have fun, you can play, and you can make a living, and we’re going to help you do that by bringing that visibility, .., Nneka Ogwumike, L.A. Sparks forward, via statement.
... it reaches the grassroots in a way that people may not understand but will when they see the changes, Nneka Ogwumike, L.A. Sparks forward, via statement.
Others to join Ogwumike as spokespersons include ESPN basketball analyst Andraya Carter and
CeCe Telfer, a track and field star who was the first openly transgender athlete to win an NCAA title.
Others to join Ogwumike as spokespersons include ESPN basketball analyst Andraya Carter and
CeCe Telfer, a track and field star who was the first openly transgender athlete to win an NCAA title.
Others to join Ogwumike as spokespersons include ESPN basketball analyst Andraya Carter and
CeCe Telfer, a track and field star who was the first openly transgender athlete to win an NCAA title.
Others to join Ogwumike as spokespersons include ESPN basketball analyst Andraya Carter and
CeCe Telfer, a track and field star who was the first openly transgender athlete to win an NCAA title.
Others to join Ogwumike as spokespersons include ESPN basketball analyst Andraya Carter and
CeCe Telfer, a track and field star who was the first openly transgender athlete to win an NCAA title