What is an explainer video?
An explainer video is a short-form video usually used for marketing or sales purposes that highlights a company’s product, service, or business idea in a compelling and efficient way.

Every good explainer video has five things in common.
1) Short in length: Explainer videos are typically under three minutes, but the best ones are often shorter, between one and two minutes.

2)Strong call to action (CTA): Explainer videos should clearly state what they want their intended audience to do after watching.
Focused on solving a problem: Explainer videos are focused on addressing a specific problem, explaining their product or service, and answering why they’re the solution.

3)Match brand and audience: Explainer videos are best when their style and tone match that of the brand, as well as the customer they’re trying to reach.

4)High quality: Explainer videos need to be high quality, both in quality of production and quality of content, to effectively communicate a brand’s value proposition.