Kim Kardashian , to Shut Down KKW Beauty and Relaunch, as a ‘Completely New Brand’.
Kim Kardashian took to
her social media accounts
on Tuesday to announce
that KKW Beauty would be
temporarily shut down.
The site will go offline
on Aug. 1 at midnight.
Her products will then eventually come back
online as a “completely new brand.” .
According to Kardashian, that new brand
will feature more “modern,” “innovative”
and “sustainable” looks.
We will be shutting down the
KKWBeauty.com site so that we can
come back to you under a completely new
brand with new formulas that are more
modern, innovative, and packaged in an
elevated and sustainable new look, Kim Kardashian, via Instagram.
Kardashian said she was “excited” to continue
the development and expansion of her brand.
I'm excited to continue to develop and expand my product range and for you to finally be able to experience it the way that I have always envisioned, Kim Kardashian, via Instagram.
KKW Beauty first launched in June 2017, with
KKW Fragrances also unveiled months later.
KKW Beauty first launched in June 2017, with
KKW Fragrances also unveiled months later.
In June 2020, beauty organization
Coty acquired a 20 percent stake of
KKW Beauty valued at $200 million. .
At the time, Kardashian said the partnership would
allow her to “focus on the creative elements.” .
This relationship will allow me to focus
on the creative elements that I'm so
passionate about while benefiting from
the incredible resources of Coty, and
launching my products around the world, Kim Kardashian, via ‘People’