Lego Reveals New Prototype Bricks , Made From Recycled Plastic Bottles.
Mashable reports the prototype
is the company's latest effort to
become more sustainable. .
The new Lego brick is made from discarded PET plastic bottles.
The new Lego brick is made from discarded PET plastic bottles.
A single 32-ounce bottle can be turned into approximately 10 2x4 Lego bricks.
The biggest challenge on our
sustainability journey is rethinking
and innovating new materials that
are as durable, strong and high
quality as our existing bricks and
fit with Lego elements made
over the past 60 years, Tim Brooks, Lego's vice president of environmental responsibility, via Mashable.
The biggest challenge on our
sustainability journey is rethinking
and innovating new materials that
are as durable, strong and high
quality as our existing bricks and
fit with Lego elements made
over the past 60 years, Tim Brooks, Lego's vice president of environmental responsibility, via Mashable.
According to Mashable, Lego has no timeline
of when the recycled bricks might be released, .
but testing and adding color to them
is expected to take at least a year. .
According to Mashable, the company announced plans to invest up to $400 million in sustainability efforts in 2020.
Those efforts include its Sustainable
Materials Program, social initiatives and
efforts to become carbon neutral by 2022.
The company has also pledged to
stop making its packaging with
single-use plastic by 2025.
We want our products to have a positive impact on the planet, not just with the play they inspire, but also with the materials we use, Tim Brooks, Lego's vice president of environmental responsibility, via Mashable.
We still have a long way to go on our journey but are pleased with the progress we’re making, Tim Brooks, Lego's vice president of environmental responsibility, via Mashable