Lego Celebrates Pride Month
With Launch of LGBTQ-Themed Set.
The set, named “Everyone Is Awesome,”
is inspired by the classic rainbow flag. .
It contains 346 pieces and 11 figures, each
with an assigned color of the rainbow. .
Matthew Ashton, the set’s designer,
said in a statement that he wanted to create
a model that “celebrates everyone.” .
I wanted to create a model that
symbolizes inclusivity and celebrates
everyone, no matter how they
identify or who they love, Matthew Ashton, via CNN.
Ashton went on to say the set was his way
of expressing “gratitude” for the love he
always receives from colleagues and fans. .
I am fortunate to be a part of a proud,
supportive and passionate community
of colleagues and fans. We share love for
creativity and self-expression through
Lego bricks and this set is a way to show
my gratitude for all the love and inspiration
that is constantly shared, Matthew Ashton, via CNN.
Lego had a busy year in 2020 after the pandemic
caused families to spend more time at home. .
Sales soared by
14 percent in the first half
of 2020, with operating
profit rising 11 percent to
$622 million as a result.