The video, Girl you don’t need make up, which was intended to be a spoof turned out to be a global online campaign.
After the video aired Amy Schumer, she tweeted the hashtag #girlyoudontneedmakeup, and the netizens began pouring in with selfies posting it alongside trend-worthy hashtag #Nomakeupselfie.
Dubai residents express their views on leaving home without makeup
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Videographer: Kymberlee Fernandes/ Khaleej Times