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Andrew Eborn’s Book of Failure®, the book that finally giving failure® the attention it deserves.

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“If necessity is the Mother of invention, Failure® is the Father of Success.” Andrew Eborn

In his series, Andrew shines a light on the products and services, brand extensions and campaigns that failed to take off and have as a result earned entry into The Octopus TV Failure® Awards.


Andrew explains, “We always celebrate success whilst hiding the failures that led to that success.” That changes now. Andrew Eborn’s Book Of Failure® finally gives Failure® the attention it deserves. From failed products and services to campaigns and ads we would rather forget, Andrew encourages organisations and brands to be better at learning from failures rather than ignoring them and pretending they never happened.”

Andrew Eborn "The Joe Wicks of the Mind & Mental Health"
Charles Spencer "It’s rare to find an interviewer who’s done such a phenomenal amount of homework - thank you @AndrewEborn for such a dynamic interview. "

"Quite simply, Andrew Eborn is a genius. Despite having fingers in more pies than Mr. Ginster, he manages to juggle all his interests and epitomise success. Entrepreneur, TV host, magician and bon viveur, I'm not sure how he measures failure as he's never failed at anything - but if you want advice on how to succeed Eborn's the man."

Ian Freeman, Treasurer, Royal Variety Charity, nephew of legendary impresarios Leslie Grade and (Lord) Lew Grade and theatre producer (Lord) Bernard Delfont.

" Brilliant buzzing & fun!" Ed Hood

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