The Trinamool Congress on Saturday launched its slogan for the upcoming assembly elections -- 'Bangla Nijer Meyekei Chaye', adding to the shrill insider vs outsider debate while portraying Chief Minister Mamata Banerjee as the daughter of Bengal.

The slogan, which translates to 'Bengal wants its own daughter', with Banerjee's photo was put up on hoardings across Kolkata as the state's ruling party officially launched it from its headquarters off EM Bypass.

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