Dunkin' Dunkin' took over social media in 2020.
It was everywhere, from its collaboration with trendy candle brand Homesick to a drink named after TikTok star Charli D'Amelio.
Drayton Martin, Dunkin's vice president of brand stewardship, told Business Insider that the chain wants to get people talking.
He wants people to say Wow, I didn't expect that from Dunkin'."
Martin said they worked hard to break peoples perceptions of Dunkin.
In late October, Dunkin' reported that US sales were up 0.9% in the third quarter.