Tata group is under fire on social media for promoting what some internet users think is love jihad. In its latest Tanishq jewellery advertisement, for its new range called Ekatvam, a confluence, a Muslim family is shown going out of their way to celebrate a baby shower custom that they traditionally don't for their Hindu daughter-in-law. Why has this outraged some internet users?

#BoycottTanishq #TanishqCommercial #LoveJihad