The Audi e-tron S and the Audi e-tron S Sportback reveal their electric power at first glance. Their front and rear bumpers have strong contours, and the air curtains are particularly large and expressive. The diffuser insert at the rear end extends almost across the entire vehicle width. The fact that the wheel arches on both sides are 23 millimeters (0.9 in) wider makes the cars appear very powerful. Silver attachments at the front and rear end add highlights. This, as well as the aluminum exterior mirror housings are exclusive features of the S models Large parts of the body’s lower section can be painted in a contrasting color upon request.

Both cars can be equipped with Matrix LED headlights as an option – another world first in mass production that Audi introduced with the e-tron Sportback in the fall of 2019. Each light is divided into 1.3 million pixels and can be controlled with great precision, which opens up many new functions. In narrow areas, for example, it shows the car’s position in the lane and thus helps the driver to remain safely in the center.