Full version The Artification of Luxury Fashion Brands: Synergies, Contaminations, and
terryhuber
2020-09-29
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https://dantalion1umni.blogspot.com/?book=3030261204
Despite being vastly different bothsocially and economically,art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. Itprovides a categorization of the strategies that fashion firms employ when they join the art world and illustrateshow art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding ofthe potential of artification for managing brands and products.
Despite being vastly different bothsocially and economically,art and fashion are increasingly converging to collaborate in mutually advantageous ways. This book discusses the mutual benefits of collaboration through analysis of successful case studies, including corporate art collections and museums, patronage and sponsorship initiatives, and art-based brand management in the fashion sector. Itprovides a categorization of the strategies that fashion firms employ when they join the art world and illustrateshow art and fashion brands can interact strategically at different levels. This book will be a valuable resource to researchers, providing an enhanced understanding ofthe potential of artification for managing brands and products.
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