Rihanna’s new skin care line, Fenty Beauty, is here and its already bucking tradition.
With rappers A$AP Rocky and Lil Nas X as part of their marketing campaign, The Huff Post says it's the latest beauty brand to support gender-neutral skin care.
Lil Nas X says “It’s for everyone, even the fellas.”
In a press release, Rihanna said that Fenty Skin is her vision of the new culture of skin care.
She explains, "I wanted to create amazing products that really work, that are easy to use, and everyone can apply it."
From cleanser to toner, moisturizer and sunscreen all products have have a dual purpose.
Fenty Skin comes eco-friendly packaging and have clean, vegan, gluten and oil-free formulas.