We tried Overtone's new line of semi-permanent, bleach-free hair dye for brunettes

Insider 2020-07-28

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Overtone, a hair-dye company known for its pigmented, semi-permanent conditioner dyes, recently changed the game by releasing a new line of hair dye specifically formulated for brunettes. The hair dye requires no bleach and no lighteners to achieve color, which is usually what holds brunettes back from dyeing their hair, as these chemicals can cause damage when used frequently or incorrectly. Producer Nico Reyes, who has never before dyed her curly brown hair, tests the new Overtone formula out for herself to see if it's actually effective in coloring her dark a brighter red shade.

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